Our market development clients in France for example include: Avant Tecno, Pellon, Farmi Forest just to name few.
The French agricultural market is the biggest in Europe. The numbers are staggering: 28 million hectares, about half of its total territory is devoted to agriculture.
There are about 456 000 farms in France, of an average size of 69 ha, and around 708 170 farmers. 28% of French people live in predominantly rural areas, which cover 329 457 km². This corresponds roughly to 10 times the size of Belgium and Holland combined. The French agricultural production was worth of 96 Billion Euros in 2023 (Insee)
NEED FOR MODERNIZATION AND TECHNOLOGIES
However, the big changes will be needed and have been done to improve the productivity and modernize the industry. From 2023-2027 France will allocate around € 3.5 billion to reinforce the income support to small and medium-sized farms.
This means a lot of new technologies, processes and Research and development.
Similar changes are happening in Forestry segment as well. France is covered 31% of woodlands, with more than 16.8 million hectares of forest including 12.7 million are privately owned. France will need to invest € 8-10 Billion to Forest management next 10 years to mitigate climate change. This will cover roughly 1.5 to 1.7 million hectares of the forest. Timber industry in France contributes approximative €47 billion in revenue to the nation’s economy.
But also Spain has huge potential. Roughly 37% of the country is covered with forest (roughly 18 million hectares). Changes in forest management, processes and industry will be needed as the country faces similar challenges than France. Your company can be part of that change.
We can help you to understand more about the market dynamics, identify sales channel partners or end customers, depending your line of business and product.
Contact us and let´s discuss how we can help you.
