Understand what happens in your sales channels globally.
Our Sales Channel Due Diligence, PICO, provides a data-driven and physical evaluation of your B2B sales channels, helping you improve collaboration with your partners and uncover hidden potential.
What is a Sales Channel Audit?
An objective and critical operational assessment of your sales channels’ performance.
Using our unique PICO methodology, we evaluate your operations and the real nature of your relationships with channel partners.
What is PICO?
A methodology providing a true and objective view of your’s and dealers’ Performance, Information, Competitiveness, and Operations. We identify pain points and unlock hidden value to improve collaboration and sales.
Why Nordic?
Since 1994, we’ve worked with 2,000+ dealers globally, gaining deep insight into the complexities of dealer-manufacturer relationships.
We have worked for SMEs and listed corporations to restructure and improve sales channels operations.
Why choose Pico?
TYPICAL ISSUES WE SOLVE
When discussing about Sales Channel operations with CEOs and sales leaders, six recurring themes and challenges emerge — all with a measurable impact on revenue, growth, and operational efficiency.
“That’s how it goes” - Market dynamics shift, people and focus changes..
It all begins with handshakes and aligned goals... Then momentum fades, sales slow and communication slows down. What’s next?
“They’re a good company, but…” - Low partner engagement often reflects your relevance—not their effort.
Do you really know, if you are a nice-to-have, a need-to-have, or a must-have in their business? How to measure and change this ?
“We are a technology and solution provider” - Many channel partners can’t sell or maintain technology solutions.
15 years ago maintenance was done with screw drivers, now you need to know automation, how to fix sensors. This means a huge loss of business opportunities to both parties. How to make this win-win?
“They do not use our marketing portal” - Does not have to mean weak local digital presence.
Chanel partners and “sub dealers” vary significantly in their Social Media skills and resources. This can dilute market development hurting local visibility. Could you help them?
“It is also our fault”- Operational issues affects partners’ sales and trust.
Bottlenecks in product availability, pricing, logistics costs, bad communication can frustrate partners. Should you be worried?
“Were our sales targets ever realistic?” - It is hard to hit the goals, if nobody does anything.
Up to 30% of regional under performance stems from dealers who are misaligned or overlooked for too long. How to remedy this ?
A PROVEN FRAMEWORK OF MEASURABLE IMPACT
PICO is our proprietary sales channel audit methodology which redynamizes and harnesses the potential of your sales channels. It helps you improve operations and cooperations with your sales channel partners.
Accelerating ROI through commercial due diligence
Sales Channel due Diligence service for Investors and Venture Capital companies
Nordic Industries Development offers a specialized Sales Channel Audit service tailored for investors and venture capital firms evaluating manufacturing companies with global dealer and distributor networks.
Since 1994, we’ve worked with 2,000+ dealers globally, gaining deep insight into the complexities of dealer-manufacturer relationships.
We have worked for SMEs and listed corporations to restructure and improve sales channels operations.