Highly cyclical business, conservative clientele and tightly knitted professional community are some of the most common attributes to mining industry. Understanding technologies, needs and buying patterns in a business where processes and technologies are constant can be a challenge for a new entrant.

NID has advised its clients in questions about what technology and by whom is applied in targeted mining operations. Also, as all mining companies typically already apply a particular technology and have a supplier, the analysis of the process itself, distributors and competitors is a key to understand how to market and to whom.

Our company has helped our clients to understand the essentials of the target markets from macroeconomic environments to rolling stock to more precisely consumable parts in the pits. The analysis of distributors and their product portfolio and presence is a key to address challenges in winning market share in a closed and oligopolistic market.

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