The current global design market is lead by big marketing budget companies, which don’t always leave space to creativity, originality or quality. Most talented design companies don’t usually have a very big marketing budget for the very simple reason that they invest in the protection of the environment, in their people, in the research and development, in good quality and innovative materials. Moreover, when design is vernacular, breaking into new markets requires patience and endurance.
Nordic has worked with leading Scandinavian design companies in many parts of the world. We understand that design alone isn’t enough, one has to know also the local sales channels which are different in every market. Nordic has been complementing its services in design with research on the specificities of each market in order to help our clients understand how their future customers think.