Sustainable sales performance is hard to achieve in this highly cyclical and volatile market. How to build up right channels when buyers focus on more on price than performance and competitive landscape gets crowded by new entrants from the East?

Nordic Industries Development has been a leading adviser for well known Scandinavian engineering and construction technology providers in the construction sector past 20 years. The competitive landscape has changed dramatically during that time. More global mega projects and more price based competition from Asian manufacturers which are increasingly competent in technology and agressive in sales approach. The smart companies have focused on services to fend off competition.

In that competitive landscape NID has advised its clients about right market approach and sales potential in the Middle East, Europe and Asia. Regardless whether your market niche is oligopolistic or crowded, NID has competence to help you to identify the right, actionable market strategy.

Clients from sectors such as building technology, structural steel and construction machinery turn to NID to gain better control over their existing sales channels or to get a head start in new markets and technologies.

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